02 / 10
Apple unveils $1,999 folding iPhone Duo
Apple’s first foldable phone will start at $1,999 and reach stores in late October.
What happened
Apple introduced the iPhone Duo, its first foldable smartphone, at its September product event, alongside iPhone 18 Pro and Pro Max models. The book-style Duo has a continuous display, supports the iPhone Pencil and can be unlocked with an Apple Watch. It was the first major product launch under chief executive John Ternus.
Numbers
- $1,999Duo starting price in United States — Before taxes
- 80%Larger than latest iPhone Pro display — When opened
- 16 OctDuo pre-orders open online — Apple’s scheduled date
- 23 OctDuo reaches retail stores — Apple’s scheduled date
Questions
- How does the Duo change use?
- When opened, it gives users a larger continuous screen, Pencil support and partial-fold use, combining phone portability with a tablet-like workspace.
- Why does Apple’s entry matter?
- Other companies introduced foldables years earlier, but they remain a small share of smartphone sales, leaving Apple to test broader demand.
- When can customers buy it?
- Pre-orders begin October 16, and store sales begin October 23, giving buyers a week between the online opening and retail availability.
- What alternatives did Apple announce?
- The company also introduced iPhone 18 Pro and Pro Max models with improved cameras, more memory, longer battery life and Apple Intelligence.
Q1
Q2
Q3
Q4
The catch
Coverage does not show how consumers will respond or whether Apple can expand the still-small foldable market.